Insights
We collect Olive Young and Hwahae rankings and NAVER search indexes every day, and write down what is actually moving.
K-beauty is #1 in Japan — except in hair, where it sits third
Korea held 33.5% of Japan's imported cosmetics market in Q1 2026. But eye makeup rose 18% while Korean lipstick fell 41%, and hair ranks third behind France and the US. Here is why reading only the Korean shelf misleads you when you build for Japan.
PDRN is late to start now — search down 40%, still on 42 brands' shelves
PDRN, the hottest ingredient in Korean beauty, has lost 40% of its search index over the last four weeks. Yet 42 brands still carry PDRN products on Olive Young. Here is what the numbers say about starting a PDRN product today.