Korean beauty market by category

Rankings, median retail prices and estimated manufacturing costs for 41 Korean beauty categories, collected daily from Olive Young and Hwahae. · 2026-09-28

Sunscreen 30 products · 20 brands median ₩20,000 · cost ₩2,400~₩3,100 Serum & Ampoule 30 products · 25 brands median ₩27,900 · cost ₩3,300~₩4,300 Face Cream 30 products · 23 brands median ₩32,000 · cost ₩3,800~₩5,000 Toner 30 products · 22 brands median ₩22,500 · cost ₩2,700~₩3,500 Cleansing Foam & Gel 30 products · 23 brands median ₩20,900 · cost ₩2,500~₩3,200 Cleansing Oil & Balm 30 products · 25 brands median ₩21,900 · cost ₩2,600~₩3,400 Cleansing Water & Milk 30 products · 20 brands median ₩21,000 · cost ₩2,500~₩3,300 Toner Pads 30 products · 22 brands median ₩25,410 · cost ₩3,000~₩3,900 Sheet Masks 30 products · 20 brands median ₩15,000 · cost ₩1,800~₩2,300 Wash-off Masks 30 products · 19 brands median ₩21,800 · cost ₩2,600~₩3,400 Face Lotion 30 products · 20 brands median ₩28,300 · cost ₩3,400~₩4,400 Lip Makeup 30 products · 21 brands median ₩10,920 · cost ₩1,300~₩1,700 Base Makeup 30 products · 22 brands median ₩14,850 · cost ₩1,800~₩2,300 Eye Makeup 30 products · 21 brands median ₩17,600 · cost ₩2,100~₩2,700 Shampoo & Scalp 30 products · 20 brands median ₩26,770 · cost ₩3,200~₩4,100 Hair Treatment 30 products · 22 brands median ₩28,000 · cost ₩3,400~₩4,300 Hair Essence 30 products · 23 brands median ₩21,400 · cost ₩2,600~₩3,300 Body Lotion & Cream 30 products · 22 brands median ₩24,400 · cost ₩2,900~₩3,800 Sun Stick 30 products · 22 brands median ₩18,500 · cost ₩2,200~₩2,900 Sun Cushion 30 products · 19 brands median ₩24,800 · cost ₩3,000~₩3,800 Tanning & After-sun 24 products · 15 brands median ₩14,250 · cost ₩1,700~₩2,200 Nose Packs 30 products · 18 brands median ₩9,900 · cost ₩1,200~₩1,500 Spot Patches 30 products · 21 brands median ₩21,000 · cost ₩2,500~₩3,300 Peeling & Scrub 30 products · 24 brands median ₩18,900 · cost ₩2,300~₩2,900 Hand Care 30 products · 21 brands median ₩12,900 · cost ₩1,500~₩2,000 Foot Care 30 products · 18 brands median ₩11,800 · cost ₩1,400~₩1,800 Baby & Maternity 30 products · 12 brands median ₩22,900 · cost ₩2,700~₩3,500 Hair Removal 30 products · 13 brands median ₩22,400 · cost ₩2,700~₩3,500 Body Wash & Bath 30 products · 24 brands median ₩18,500 · cost ₩2,200~₩2,900 Body Oil & Mist 30 products · 21 brands median ₩22,800 · cost ₩2,700~₩3,500 Deodorant 30 products · 15 brands median ₩15,000 · cost ₩1,800~₩2,300 Hair Colour & Perm 30 products · 19 brands median ₩15,000 · cost ₩1,800~₩2,300 Hair Styling 30 products · 17 brands median ₩22,000 · cost ₩2,600~₩3,400 Scalp Essence 30 products · 21 brands median ₩25,000 · cost ₩3,000~₩3,900 Hair Tools & Brushes 30 products · 14 brands median ₩68,900 · cost ₩8,300~₩10,700 Cleansing Tissues & Pads 30 products · 21 brands median ₩9,800 · cost ₩1,200~₩1,500 Lip & Eye Remover 30 products · 21 brands median ₩11,000 · cost ₩1,300~₩1,700 Skincare Sets 30 products · 20 brands median ₩59,500 · cost ₩7,100~₩9,200 Sun Spray & Patch 30 products · 17 brands median ₩16,000 · cost ₩1,900~₩2,500 Cleansing Devices 15 products · 5 brands median ₩74,000 · cost ₩8,900~₩11,500 Skincare Devices 30 products · 14 brands median ₩259,000 · cost ₩31,100~₩40,100